My magazine UNPLUGGED has quite a specific target audience with a very particular taste in music. This particular gene is not commonly associated with teenagers and therefore would not be as popular as maybe a pop or a rock genre. For this reason i have decided to distribute my magazine on a smaller scale. Specialist music shops and online subscriptions would suit my magazine better because it is not popular enough to distribute globally in every newsagent and magazine stand. I have researched a few companies who specialise in small scale distribution.
Oyster House Media is a specialist publishing company with only three magazines currently in distribution. However they publish Acoustic Magazine, a very similar magazine to mine. So I researched other similar companies.
Anthem Publishing is a relatively new magazine publishing company. However it is also one of the most improving, on average the company has increased its sales 29% each year since it was formed in 2002. Anthem publishing launched its first magazine, Music Tech Magazine, in 2003. Since then the company has expanded into other markets for example home and holidays and food and health sectors. I believe this company would be interested in publishing my magazine as it is already responsible for a number of music magazines. Specialist music magazine such as guitar tech, which is very specifically aimed at people interested in guitars and recording.
Future plc also concentrate on specialist magazine genres. "Future is the biggest guitar publisher in the world and the biggest music-making publisher in both the US and the UK" futureplc.com. Currently publishing Classic Rock, Guitar Techniques, Guitarist, Rhythm and Total Guitar. The company started in the UK in 1985 with one magazine, they now operate in the UK, USA and Australia creating 180+ specialist publications. "Future sells 3.2 million magazines each month" "Future sells 3.2 million magazines each month" futureplc.com.
I believe Future plc would be the best company to publish my magazine. They have experience dealing with specialist genres and music magazines however they also have the resources to distribute nationally and even expand globally in the future.
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